Sheyla Torres is a designer from New York (go figure).
She graduated from SUNY New Paltz with a BFA in Graphic Design and a minor in Anthropology.
She currently works at Transmit, designing assets and coordinating content for major sports programming and client campaigns.
Dehdo
Spilled Tea
ArchaeoTek
Schedules Reimagined
The Kit
Design Show
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©Sheyla Torres 2024
Dehdo
Visual Language @ SUNY New Paltz
Dehdo is a smart ring company driven to inspire motivation. The project brief outlined the creation of a wearable tech brand. The name is derived from the Spanish word for "finger," which is "dedo," with the addition of the letter "h" for improved pronunciation.
The logo, typography, colors, photography, and key deliverables are carefully crafted to present a cohesive image that embodies Dehdo’s innovative and motivational spirit.
Project Type:
Branding,
Visual Identity
Tools:
Figma,
Illustrator,
Indesign
Problems
In today's digital landscape, many people seek wearable technology that seamlessly integrates into their lives while providing a sense of balance and connection to the natural world. The desire for devices that not only perform efficiently but also resonate on an emotional level has grown, as users yearn for a more harmonious and grounded approach to their tech-driven lives.
Logo Construction
Solution
By incorporating organic, natural elements into the design language, this smart ring brand addresses the need for wearable technology that strikes a perfect balance between functionality and aesthetics, offering users a sense of sophistication and a profound connection to the environment.
Photography
Design
Solution
The brand guidelines ensure that designers, marketers, and other stakeholders can effectively communicate the brand's essence, which revolves around the harmonious fusion of cutting-edge technology, luxury, and natural elements. By adhering to these guidelines, the brand maintains its simple, clean, and modern aesthetic while incorporating organic motifs that create a striking contrast and evoke a sense of balance and connection to the environment.
Brand Guidelines
Deliverables