Sheyla Torres is a designer from New York
(surprise, surprise).
She graduated from SUNY New Paltz with a BFA in Graphic Design and a minor in Anthropology.
She currently works as a Senior Product Designer at Transmit.Live, translating major brand campaigns into digital advertising experiences and building systems that streamline the creative work behind them.
Transmit.Live
– Campaigns
- Systems
Design Show
Schedules Reimagined
The Kit
Spilled Tea
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©Sheyla Torres 2026
Transmit.Live - Brand Campaigns
Senior Product Designer @ Transmit.Live
Brands don't arrive with guidelines for how their campaigns should behave inside live streaming. My role is to bridge that gap, translating established campaign systems into Transmit.Live's advertising formats (from one-off activations to systems spanning dozens of executions) while keeping each experience true to the brand and native to the live content surrounding it.
This collection highlights campaigns that balance strong branding with non-disruptive advertising experiences.
Project Type:
Branding,
Motion Design
Tools: Illustrator,
Photoshop
Premiere Pro
Screenflow
Select Portfolio Campaigns:
Doordash | Nike | Coca-Cola
Doordash F25
Overview
I expanded DoorDash's existing Game Day campaign into live sports streaming by designing new mascot compositions, layout systems, and branded ad experiences tailored for Transmit.Live’s technology. Each execution balanced DoorDash's visual identity with the technical constraints of our proprietary streaming formats, resulting in a cohesive campaign across multiple teams, partners, and placements.
Challenge
DoorDash had an established Game Day identity, but the campaign needed to scale across dozens of live sports partnerships, team affiliations, and Transmit.Live's proprietary streaming formats. Every execution needed to feel unmistakably DoorDash while remaining flexible enough to support different schools, mascots, promotions, and technical specifications.
Creative Explorations
Approach
While the core brand system already existed, every unit required thoughtful design decisions. I used Illustrator and Figma to reshape layouts, create new mascot interactions, and refine compositions that felt unique to each campaign goal and restaurant partnership while remaining clear, cohesive, and on-brand. As the campaign expanded, I developed new visual treatments and reusable layout patterns that extended DoorDash's existing creative system while staying consistent with its established identity.
Final Deliverables
After establishing the core campaign language, I expanded the creative system to support a wide range of co-branded partnerships. I developed over 40 custom streaming ad experiences for restaurant and beverage partners, adapting each execution to accommodate dual branding, promotional offers, and partner assets, while maintaining the visual consistency of DoorDash's Game Day campaign across all placements.
Select Portfolio Campaigns:
Doordash | Nike | Coca-Cola
Nike Mutli-Campaign
Overview
Across multiple Nike campaigns, I adapted to a wide range of creative directions while maintaining a consistent standard of craft. From bold typographic explorations to product-focused storytelling and athlete-driven visuals, each campaign demanded a unique design approach without losing the essence of the Nike brand.
Challenge
Rather than following one visual system, each campaign introduced a new creative challenge. The work demanded flexibility across typography, composition, photography, and messaging while maintaining the consistency and confidence expected from one of the world's most recognizable brands.
Creative Explorations
Approach
My approach was to understand the intent behind each campaign before designing for it. Once I identified the visual language, I adapted it to Transmit.Live's streaming formats by restructuring layouts, optimizing compositions for readability, and creating motion that felt like a natural extension of the original campaign rather than an added effect.
Final Deliverables
After establishing the core visual language, the campaign was expanded across Transmit’s suite of streaming ad formats. I translated Nike’s existing campaign assets into a range of executions, adapting composition, scale, motion, and hierarchy to the needs of each placement while maintaining a consistent campaign experience throughout.
Nike “Just Do It” Campaign:
Nike “Winning Isn’t for Everyone” Campaign: