Sheyla Torres is a designer from New York
(surprise, surprise).
She graduated from SUNY New Paltz with a BFA in Graphic Design and a minor in Anthropology.
She currently works as a Senior Product Designer at Transmit.Live, translating major brand campaigns into digital advertising experiences and building systems that streamline the creative work behind them.
Transmit.Live
– Campaigns
- Systems
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©Sheyla Torres 2026
Transmit.Live - Systems
Senior Product Designer @ Transmit.Live
As Transmit.Live grew, recurring deliverables like campaign wrap reports, sales decks, newsletters, and handouts were being created across different designers and teams. While the outputs shared the same brand, they didn't always follow a shared system.
I began turning these repeatable workflows into reusable Figma systems. This gave designers stronger starting points while making updates, handoffs, and brand consistency easier to manage.
Project Type:
Branding,
Motion Design
Tools:Illustrator,
Photoshop
Premiere Pro
Screenflow
Featured Systems:
Wrap Reports + Components Libraries | Newsletters
Wrap Report
Challenge
The templates weren't the challenge. The lack of a shared system was.
Transmit already had several approaches to campaign wrap reports, but each had evolved independently. As more campaigns, designers, and reporting needs entered the workflow, I saw an opportunity to consolidate those approaches into one flexible system.
Auditing the Existing System
I audited existing reports to identify the patterns, inconsistencies, and edge cases the new system needed to solve. This is what I found:
01 - Variable Content
Reports needed to accommodate anywhere from one to five+ creative images, alongside varying combinations of metrics, logos, games, and campaign details.
02 - Built for Non-Designers
The template was used beyond the design team, making manual spacing and alignment especially easy to break.
03 - Repeated Assets
Icons, logos, and other common elements were repeatedly needed, but lacked a centralized source.
04 - An Evolving Brand
As Transmit's branding and components changed, existing reports could quickly fall out of date.
Building the System
Variable Content A Layout that Adapts
The layout adapts to the campaign, accommodating anywhere from one to 5+ creative executions without rebuilding the report.
1 Creative
2 Creatives
3-4 Creatives
5(+) Creatives
Built for Non-Designers Built in Guardrails
Wrap reports were regularly updated by teammates outside of design, where simple content changes could unintentionally disrupt the layout. I built the template with Auto Layout and structured components so elements could be added, removed, or edited while spacing and alignment handled themselves.
A flexible template designed to adapt without breaking
Repeated Assets A Shared Source
Logos and other recurring assets were being sourced and added file by file, creating duplicate work and making it harder to keep assets consistent. I moved them into a shared Figma library, turning them into global components that can be accessed across any team file and updated from one central source.
One library available across every file
An Evolving Brand Controlled Autonomy
Rather than routing every report through Design, branches gave teammates the autonomy to create and customize their own reports while still working from the same maintained system.
Each teammate works independently within their own branch, while the master template stays intact and maintained by Design.
Final Deliverables
What began as a better way to build wrap reports became the starting point for a much larger focus on systems. I began applying the same thinking across Transmit: building shared libraries, templates, and workflows used throughout the company. It’s work I’ve continued to gravitate toward: designing not just the deliverable, but the infrastructure that makes better work possible
Featured Systems:
Wrap Reports + Components Libraries | Newsletters
Newsletter
Challenge
With no existing newsletter format to build from, I developed Transmit’s first editorial newsletter as a new way to package content opportunities, audience insights, and creative examples into a more engaging, campaign-like experience.
The newsletter in context
Establishing the Framework
Rather than creating one rigid template, I treated the framework as a set of recurring storytelling needs. Each edition could introduce new layouts, art direction, and interactions while maintaining a familiar rhythm.
As the series grew, I began to see which elements were worth carrying forward and which were better left open to experimentation. Recurring content structures created consistency, while each new topic became an opportunity to push the visual direction somewhere new.
The newsletter evolves with every edition.
Final Deliverables
A single newsletter grew into an ongoing series spanning sports, seasonal moments, and content opportunities. Each edition builds on a shared foundation while introducing its own visual direction, giving Transmit a recognizable format that can continue to evolve with every new story.